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Lindsay Daniels Design Reel
This is a collection of produced works designed by Lindsay Daniels. Each piece on this reel was inspired by storyboard design and conceptual treatments by Lindsay. Several talented people and amazing companies contributed to the production of these pieces.
2012
Advertising, Graphic Design, Motion Graphics
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Dexter Main Title
Original Treatment
The mundane morning routine becomes a series of metaphors representing various ways serial killers put their subjects to death. This shows how seemingly ordinary acts have an underlying tension. The duality of Dexter is addressed by allowing the mundane, normal routine to represent his troubling, abnormal characteristics. We put the audience in a position where they are interpreting the world in a disturbing way; thus taking on the mind space of Dexter.
Familiar imagery takes on a new life and meaning. For example, as a razor skims up Dexter’s neck we cut in close to witness the decapitation of the course hair during his morning shave. The sequence is interrupted with quick editorial glitches that show different perspectives of the same shot. This technique emphasizes important conceptual moments and sets a disruptive tone. We see a shot of Dexter wrapping a shoelace around his finger to tighten his shoes. The wrinkles in the leather are strained as his fingertips swell around taught lace. We frequently introduce first person points of view to further engage the audience and create tense but familiar moments. A coffee grinder finely hacks up coffee beans so Dexter can slowly strain them through a French press to make his morning cup of coffee. The methodical technique of our characters hands is all we physically know of him at this point. His knife finely scrapes off the skin of an orange until the pulpy insides are exposed. The last shot is of Dexter walking out of his home revealing his normal appearance and seemingly normal life and mind – clearly this is not the case.
You will not walk away from this title with a sense of intrusive violence but, rather a sense that you have just watched an odd and sinister interpretation of something you experience everyday.
2012
Graphic Design, Motion Graphics, Storyboarding
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T-Mobile Sidekick
Through multiple representations of form, movement and composition we show how the Sidekick LX is the users’ fastest link to their friends no matter how they choose to connect.
2012
Advertising, Creative Direction, Motion Graphics
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Nordstrom Campaign
Lindsay worked directly with Nordstrom to design and direct two commercial spots that brought their existing Anniversary sale brand to life. She worked with writers to develop the campaign headline, "Spotlight on Next Season" and hired production company TheNewBlank to do all the production and post-production work.
Campaign Concept
Nordstrom is turning the spotlight on its most desirable fall merchandise so that its customers can truly shine. Colored spotlights highlight the merchandise while giving the sale a sense of urgency, mystery and excitement. Heavily inspired by the Anniversary Sale logo, this concept draws upon the elements of light, color and shadow to create a high-fashion yet accessible world where the customer is the star. Models shine in the spotlight as they showcase next seasons fashions. The tone of this campaign is fashionable, edgy, young and glamourous.
2012
Advertising, Directing, Motion Graphics
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Shameless Main Title
In the new series, “Shameless” the characters multiple flaws, secrets and dysfunction are exposed in a raw, uncensored and honest way. In this opening title concept, we introduce the show and the characters the same way. Our first experience of the characters is in the most normal, private and taboo of places; on the toilet. We expose the normal morning of the Gallagher family household with a locked off, time-lapse shot of the toilet, the most private and coveted place in their home. We never show the character’s face however we introduce aspects of their personality or struggle by what they are doing or wearing. Showing them share the bathroom gives insight into how they live and provides a platform for interactions between the characters to happen. These subtle interactions can show how they love and watch out for each other despite their struggles. Overall, “The Toilet” will give the viewer a visceral reaction and set up the show and the characters with 100% shamelessness.
2012
Film, Graphic Design, Motion Graphics
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Chevrolet Print Campaign
Lindsay Daniels and Erik Moncaleano ran the Chevrolet print campaign from conception to final delivery. They shot over 16 print ads that each had unique locations, vehicles and copy. Each location was carefully considered to fit both the concept of the ad, but also the look and feel of the new brand.
2012
Advertising, Branding, Creative Direction
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Overstock.com
The new Overstock campaign was designed is to build a seamless relationship between the online shopping experience & everyday life. People will want to invite Overstock.com into their lives to help create a beautiful home and lifestyle at a reasonable price.
2012
Advertising, Creative Direction, Motion Graphics
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The Killing Main Title
The Killing is introduced by taking a journey through eerie, wet Seattle from the perspective the main character, Sarah Linden. As she drives from the city to Discovery Park, multiple environments are seen through the foggy, rain saturated windows of her car.
Throughout the drive, we also cut to erratic and fast moving images of a dead body. We introduce the setting of the show, while at the same time, we witness the inner workings of Sarah’s mind, reflecting on the crime and piecing abstract clues together.
2012
Graphic Design, Motion Graphics, Storyboarding
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Dasha Wellness Rebrand
Dasha believes in people feeling their best inside and out. They provide a wide range of premium services enabling their clients to live a healthier and more productive life. Dasha is designed to be a sanctuary; everything about the Dasha experience should make people feel their best. Lindsay Daniels worked with the Brigade to develop a new logo and overall brand that outwardly reflects the core values of the company.
2012
Branding, Graphic Design, Web Design
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House of Lies Promo
Lindsay worked directly with the team at Showtime to develop the brand for their new hit series, House of Lies.
The own-able graphic look takes the audience on an adventurous journey of how business is done in House of Lies. The graphic world plays with perspective, space, material, typography and dimension in unique ways. The viewer is constantly being taken on a ride as environments shift and transition to unexpected scenes, similar to the energy of the show.
2012
Branding, Graphic Design, Motion Graphics
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Centurylink Field // Sustainability Brand
While Century Link field is best known as the home of the Seahawks, Sounders and millions of fans it is also America’s most sustainable
stadium! Room 207 was asked to develop a name and brand for the fans, sponsors and teams to use as an platform to launch more conversations about sustainability.
Defend Your Turf—Be a Champion of Sustainability taps into world of sports and personal achievement. The extensive system allows the stadium to engage and educate their fans and sponsors in fun and interesting ways.
2012
Branding, Creative Direction, Graphic Design
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Path to 9/11 Main Title
The innocence of humanity in New York City on the morning of 9/11 emotionally charges the main title to the mini-series, The Path to 9/11.
We show routine events from obscure, voyeuristic angles & distort the footage with security monitor moire patterns; a visual cue that someone was quietly observing behind the scenes. As the city wakes and becomes more vulnerable, the footage becomes more effected, realities blur & time fluctuates. With this heightened drama, the moire pattern slowly becomes the architecture of the towers allowing the viewer to complete the story & long to understand The Path to 9/11.
2012
Film, Graphic Design, Motion Graphics
