Similar to the simplicity of the zero calorie drink, Fruit 2-0, we distill these spots down to using only the bare minimum; the product & a branded graphic device. The colored bars are extracted from the package design and help communicate the infusion of fruit & vitamins. We capture lush, slow motion footage of water bursting across the frame, bubbling up to the surface and gently merging streams. Each organic behavior relates to Fruit 2-0’s benefits; energy, hydration, relaxation & immunity. Overall, the look of this campaign is elegant, concise & effectively engages the target audience.