The National Geographic channel was looking for iconic ID’s that utilized their brand in a unique way. The idea needed to be broad enough to work with the diverse content that the network runs but more importantly, it needed to emotionally resonate with their audiences. Their brand demands a certain respect and presence which was a cornerstone to each ID I developed.

This concept takes the iconic National Geographic logo and seamlessly integrates it into nature in visually striking and surprising ways. Nature’s beauty is such an integral part of their brand, it makes sense to make it an integral part of their network ID’s. From the pattern on a butterfly’s wing to the shape of the sun, National Geographic captures nature’s essence everywhere.