Our assignment was to develop a visual language that worked with existing footage to enhance the story and talk about the benefits of using e-trade. My goal was to build a stronger relationship with the featured characters – I used handwriting that communicated their experiences with e-trade. It was also important to communicate the complex “trading” information in a unique way. I found that bold typography and simplified charts provided the right balance of information and design. The talented team at Thornberg & Forrester were able to take these boards and bring them to life beautifully!