Chrysler was interested in rebranding themselves as a forward thinking, passionate and sophisticated brand. They wanted to show that their cars provide a new way for the driver to connect to world. This visual solution finds a way to do that in a simple, elegant and cinematic way. In all media, the goal would be to seamlessly connect humanity with the car. The cars would always be showcased in a way that highlights the unique features, lines and materials. The high contrast, cool and monochromatic tones to add drama and cinema to the brand feel. These boards are an overview of how the look and feel of Chrysler’s brand could evolve to become something truly beautiful and eye catching.