Overstock.com & Paul Dektor approached me to help them define a visual language that would help communicate and define who they are and what they do. Their brand and messaging needed a boost and they wanted a strong sense of design to elevate their brand. Paul and I pitched a couple different directions to Overstock and we landed on the concept, At Your Service. I designed detailed shooting boards, helped with casting and location scouting and saw the spots through final delivery. Blank Design animated all the spots and collaborated with Paul and myself on set in LA. The team worked together closely throughout the entire process to bring this campaign to life.

Our goal with the new Overstock campaign is to build a seamless relationship between the online shopping experience & everyday life. People will want to invite Overstock.com into their lives to help create a beautiful home and lifestyle at a reasonable price.

This campaign of spots will be centered around the products and the people who use them. We will create a voice and an own-able look that will consistently translate into multiple spots and mediums. Everything we create will strategically enhance and define the Overstock brand.