This concept showcases the unexpected beauty & function of Jenn-Air appliances. A combination of cinematic techniques & thoughtful content brings a new point of view to what appliances are and what they do for you everyday. We redefine the function of an ice maker by capturing the gorgeous  process of ice freezing with a time lapse shot. Suddenly lighting the stove is epic when viewed close up & in ultra slow motion. Luxurious lighting & smooth camera moves sweep across their products showcasing their beauty & design. This spot will bring appliances to life & make customers think differently about Jenn-Air.