Using the familiarity of catalog design and the surprising nature of live action we take the viewers on a unique shopping experience that showcases the “guide to style” in an unforgettable way. Models customize their style with budget in mind on their fun, carefree shopping experience. Models change their outfit by passing through the catalog grid, choose their cardigan right out of a “floating” catalog page, and leave trails of must have pieces right behind them! This shopping trip welcomes everyone to Target and clearly communicates that a great wardrobe won’t break the bank!