sidekick campaign creative overview //

It’s all about being in sync with your friends. The Sidekidk LX is the link that allows users to connect and remain in that state of constant communication. With it’s 3G speed and one-click social apps it’s the gateway to what users want to do and who they want to do it with. It’s the drum that sounds the beat all their friends can happily dance to. It’s what brings them together faster and keeps them moving as one.

Through multiple representations of form, movement and composition we show how the Sidekick LX is the users’ fastest link to their friends no matter how they choose to connect.